Greenwashing

We deal with greenwashing almost every day. Companies – both large and small- are trying to convince us that the good of the planet is especially important to them and that they are doing their best to act to protect the environment. Certainly many of us have fallen victim to greenwashing more than once. It is hardly surprising – the actions of companies in this field can be really cunning. What is actually greenwashing and how to recognize this phenomenon? Lets check it out!

What is greenwashing?

Greenwashing (aka green sheen) is a name for marketing activities that are designed to convince consumers that a given company is doing more to protect the environment than is actually the case. The term refers to the English term ‘whitewashing’ meaning whitening. In this case, corporations do not whiten, but rather ‘green’. What does it mean? Entrepreneurs who keep their hands on the marketing and PR pulse are well aware that environmental protection is important to an increasing number of consumers, and the ‘fashion for being eco’ is growing in strength. To present themselves in the eyes of the recipients, as a brand responsible and involved in climate action, they take seemingly environmentally friendly actions, often calling them activism (although they have little in common with it). All this, of course, aims to convince more and more potential customers.

Types of greenwashing and how did this get started?

The term greenwashing was first used by American activist Jay Westerveld in 1986. He noticed a lack of transparency in the activities of a certain hotel. Guests of this place were persuaded to use towels many times to save water that is precious to us. In fact, it was all about savings resulting from the use of detergents.

Errors that are pointed out to greenwashing companies include:

  • Lack of precision — ‘our cosmetic was created based on natural products’. In fact, there are 15% natural ingredients in a cosmetic.
  • Handling half-truths and manipulating facts – ‘we don’t use the harmful ingredient X to produce our product’. In fact, no one uses it to produce any products.
  • Lack of evidence — e.g. producers citing non-existent testing.
  • Hiding costs, exposing benefits — ‘you can use our bags many times, so you will use less plastic’. In fact, it turns out that environmentally harmful technology is used to make those bags.
  • White lies — a rabbit icon on the label similar to the one used on vegan and non-animal tested products, a pattern that is reminiscent of the symbol of Euro Leaf, with the slogan ‘force of nature’ and green colors. Seems not to be, but unfortunately it is all lies.
  • Lesser evil — promoting solutions that are only slightly less harmful than those criticized.

We hope that we have dispelled your doubts and now you will easily recognize greenwashing in the activities of entrepreneurs.

Minimalism is ECO

March 25th, 2020

In recent years, not many notions have gained as much publicity, as ecology and minimalism. Books, articles and special guides were written about both the first and the second term, blogs and vlogs were also created about them, and films and series were made. Most of the time, however, minimalism and ecology function separately in the collective consciousness of people – as two totally separate issues. Although not everyone is aware of it, they are inseparably connected with each other. How? You will read about it in a moment.

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Producing a smaller amount of garbage may seem like a neck – breaking task, difficult and a task that takes a lot of time. Indeed, at the beginning changing habits requires a bit more effort, but we can apply the principles of small steps, starting with seemingly insignificant activities. In addition, proper attitude and non-punishment for committed “sins” is necessary. All you have to do is take it easy, with consistency and distance. Is this connection possible? Yes! See for yourself! Read the rest of this entry »

The world is going in such a direction that if we do not change our everyday habits in a moment, we will be stuck in rubbish. Ubiquitous plastic, piles of rubbish, plastic islands floating on the oceans and air pollution – we have an influence on everything. Even the smallest change counts – in the end you have to start with something. This time, we’ll tell you what you can do in everyday life to be more eco-friendly.

In the previous post about being eco, we focused on shopping habits. Be sure to read this article and check how to reduce plastic consumption using a few simple shopping tricks. And now the continuation – how to produce less rubbish every day. Read the rest of this entry »

Plastic and other artificial materials, flood our planet. Plastic packaging, bags, containers or disposable products have dominated the market. However, you can prevent this and reduce the consumption of this material. It’s enough to change your simple everyday habits. For a start, let’s take a closer look … shopping. Check what you can do to be more eco-friendly while shopping. Read the rest of this entry »

When can you say that the clothing is ecological? Is it when it is made of appropriate materials? When it was sewn by a local company? When it was sewn by hand? Not completely. Ecological clothing is when we serve as long as possible and makes us not have to reach for another, new thing. Read the rest of this entry »

Zero waste is a movement, where the main assumption is to reduce waste production by changing everyday habits. Contrary to appearances, what we put into the basket in the store entails a number of consequences, and has a very large impact on reducing, or increasing pollution in the world. Each bag, plastic spoon or disposable cup is important. Check what is zero waste, whether you can not to generate waste at all, and how to start implementing changes in your daily life. Read the rest of this entry »

Biobag is a device looking like huge ziplock bag strewn with tubes of blood and fluid. Biobag is an artificial womb. It was invented for preemies. They could stay in Biobag to normal labour time.

Before we can talk about human, it was tested on eight fetal lambs.

In Biobag they could continue their fetal life. Lambs were stay in Biobag for four weeks. In this time their lungs and brains evolve, tehy overgrow with wool, they started to open eyes and swallow.

Fetal lambs stay in Biobag from 105 to 120 pregnancy week. Its similar period as 22 to 24 pregnnancy week in human. After that time, lamb fetuses were taken to the incubators and was given all the treatment as human preemies have.

The study showed that lambs from Biobag was in similar condition as lambs form Cesarean section in 120 day of pregnancy. So, the progression has exactly the same time as in nature. There was no abnormalities in brain or lungs- teh organs that are sensitive and can be harm in preemies.

Neonatologists from The Children’s Hospital of Philadelphia says that lambs in this special bagd evolve correctly.

It gives a hope for many human preemies. Especially for these, who are born about 28 week of pregnancy. These babies are expose to many health complications and diseases which have an impact on their lives.

In Poland 6-7 % of newborns are born before the date. Babies needs intensive care and special equipment to save their lives.

Nowadays many of slightly premature babies dies (10 percent in US and 20 percent in Poland). Biobag could save them.

Biobag as a false uterus sounds like something from science- fiction movies. But it can be a tool to save human lives.sheep

Read and watch more:

https://www.theverge.com/2017/4/25/15421734/artificial-womb-fetus-biobag-uterus-lamb-sheep-birth-premie-preterm-infant

Biodiversity

April 26th, 2017

Biodiversity can lead modern agriculture to the success.

Without agricural cultivation people will lose very important source of food. That is the source we can’t replace by anything else. We have to do everything we can, to enrich cultivation and keep the environment.

In modern ecological agriculture, we want to come back to times,
when man and his environment lived together in perfect harmony. When agriculture coexisted with natural ecosystem, included microorganisms, plants and animals.

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Biodiversity should be understanded as biological plurality in plants, animals and microorganisms and genetical variability of each species and ecosystems.

On Earth Summit 1992 in Rio de Janeiro, 154 countries accepted Convention on Biological Diversity (CBD). It is the international agreement which defines principles about protection, multiplication and usage of biodiversity. The CBD is main document which determines the goals of local and international politics.

Scientists assessed that without governmental support and with negligence of international conventions, more than 20% species living on Earth, will die before 2020.

Current agricultural and forestry trends leads to degradation of species and ecosystems.

For example, years ago in India 30 000 different types of rice were farmed. Nowadays, on account of consumption usefulness it is only 10%. And it happens in every country on Earth.

Without biodiversity soil goes to waste.

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Biodiversity is counteracting erosion and it has positive influence to whole ecosystem, soil microfauna included.

If we want to contract soil waste and yields decreasing, we need to bulid farms with biological plurality. Enriching agriculture should improve biodiversity. For example, we can make habitats for different kinds of blooming plants on the margin of agricultural field. That will attract bees so they can pollinate growing plants.

Sections with lots of plants will attract insectivorous birds so they can protect agriculture from insects that can destroy our agriculture.

Research in 2012 in small village Pągów (Poland) showed that using different types of bloomming plants can attract useful organisms. Researchers provided that biodiversity attracts bees- farming and wild both, bumblebees and other insects which can fight against parasites. And its on the most ecological way. Without using toxic pesticides.

In the end we can tell, that blooming plants blend is very important element on ecological infrastructure of farms.

Importance of Insects

July 15th, 2016

The Insects are everywhere even if we don’t like them. They are the most common animals of our planet. Many of them are not discovered yet.  About 1,5 milion of them have been named. This number is three times bigger than all of other animals. Some people say that it is only a small part of the all species in the whole world.

insects - bee

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