Archive for the ‘biodegradation’ Category

Greenwashing

We deal with greenwashing almost every day. Companies – both large and small- are trying to convince us that the good of the planet is especially important to them and that they are doing their best to act to protect the environment. Certainly many of us have fallen victim to greenwashing more than once. It is hardly surprising – the actions of companies in this field can be really cunning. What is actually greenwashing and how to recognize this phenomenon? Lets check it out!

What is greenwashing?

Greenwashing (aka green sheen) is a name for marketing activities that are designed to convince consumers that a given company is doing more to protect the environment than is actually the case. The term refers to the English term ‘whitewashing’ meaning whitening. In this case, corporations do not whiten, but rather ‘green’. What does it mean? Entrepreneurs who keep their hands on the marketing and PR pulse are well aware that environmental protection is important to an increasing number of consumers, and the ‘fashion for being eco’ is growing in strength. To present themselves in the eyes of the recipients, as a brand responsible and involved in climate action, they take seemingly environmentally friendly actions, often calling them activism (although they have little in common with it). All this, of course, aims to convince more and more potential customers.

Types of greenwashing and how did this get started?

The term greenwashing was first used by American activist Jay Westerveld in 1986. He noticed a lack of transparency in the activities of a certain hotel. Guests of this place were persuaded to use towels many times to save water that is precious to us. In fact, it was all about savings resulting from the use of detergents.

Errors that are pointed out to greenwashing companies include:

  • Lack of precision — ‘our cosmetic was created based on natural products’. In fact, there are 15% natural ingredients in a cosmetic.
  • Handling half-truths and manipulating facts – ‘we don’t use the harmful ingredient X to produce our product’. In fact, no one uses it to produce any products.
  • Lack of evidence — e.g. producers citing non-existent testing.
  • Hiding costs, exposing benefits — ‘you can use our bags many times, so you will use less plastic’. In fact, it turns out that environmentally harmful technology is used to make those bags.
  • White lies — a rabbit icon on the label similar to the one used on vegan and non-animal tested products, a pattern that is reminiscent of the symbol of Euro Leaf, with the slogan ‘force of nature’ and green colors. Seems not to be, but unfortunately it is all lies.
  • Lesser evil — promoting solutions that are only slightly less harmful than those criticized.

We hope that we have dispelled your doubts and now you will easily recognize greenwashing in the activities of entrepreneurs.

Minimalism is ECO

March 25th, 2020

In recent years, not many notions have gained as much publicity, as ecology and minimalism. Books, articles and special guides were written about both the first and the second term, blogs and vlogs were also created about them, and films and series were made. Most of the time, however, minimalism and ecology function separately in the collective consciousness of people – as two totally separate issues. Although not everyone is aware of it, they are inseparably connected with each other. How? You will read about it in a moment.

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The world is going in such a direction that if we do not change our everyday habits in a moment, we will be stuck in rubbish. Ubiquitous plastic, piles of rubbish, plastic islands floating on the oceans and air pollution – we have an influence on everything. Even the smallest change counts – in the end you have to start with something. This time, we’ll tell you what you can do in everyday life to be more eco-friendly.

In the previous post about being eco, we focused on shopping habits. Be sure to read this article and check how to reduce plastic consumption using a few simple shopping tricks. And now the continuation – how to produce less rubbish every day. (more…)

Plastic and other artificial materials, flood our planet. Plastic packaging, bags, containers or disposable products have dominated the market. However, you can prevent this and reduce the consumption of this material. It’s enough to change your simple everyday habits. For a start, let’s take a closer look … shopping. Check what you can do to be more eco-friendly while shopping. (more…)

When can you say that the clothing is ecological? Is it when it is made of appropriate materials? When it was sewn by a local company? When it was sewn by hand? Not completely. Ecological clothing is when we serve as long as possible and makes us not have to reach for another, new thing. (more…)

Zero waste is a movement, where the main assumption is to reduce waste production by changing everyday habits. Contrary to appearances, what we put into the basket in the store entails a number of consequences, and has a very large impact on reducing, or increasing pollution in the world. Each bag, plastic spoon or disposable cup is important. Check what is zero waste, whether you can not to generate waste at all, and how to start implementing changes in your daily life. (more…)

Organic way to wash your car

April 20th, 2016

The organic way to wash your car is really easy and cheap!

One of the best things about natural cleaning is that you have all needed products in your home. You can use all of things that are needed to clean house. It’s another way to save Earth!

Organic way to wash your car

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Grasslands need you!

October 5th, 2015

Hi all! Did you saw our post about travel alone? Today we have new post about grassands and theirs all dangers. Many people on the our wolrd don’t wanna help the nature when it needed. What solution will be best for this problem?

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Hello Green Folks! Did you read our last post about ebola? But it’s enough informations about ills! Do you like plants? On the Tasmania area protected species of the Eucalyptus which is deserving the particular attention grow. Above all such plants are a rare occurrence really.

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Hello to all of you! Are you missing about new news?! We hope so… Did you remember our previous post about trees?   So, today we would talking about some experiments in our environment.

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