How Business Rules Improve Product Management in the Insurance Industry

March 28th, 2023

The insurance industry is constantly evolving and insurance companies are always looking for ways to enhance their product management processes to better serve their clients and capture market share. A proven way of doing this is through the use of business rules engines. These powerful software solutions allow carriers to automate decision-making processes and reduce manual errors, leading to more accurate and consistent decisions. Let’s explore in more detail how insurance providers are using rules engines to improve their product management processes and why these software systems have become a “go-to” solution in insurance.

What are Business Rules Engines

Business rules engines are pluggable pieces of software that automate decision-making processes based on pre-defined business rules. Think of business rules as conditional “when-then” statements that serve as instructions for enterprise software; they outline under which conditions certain decisions should be made. - How Business Rules Improve Product Management in the Insurance Industry

Rules engines run rules in order to make accurate and consistent decisions quickly, reducing the need for manual intervention. Business rules engines work by capturing the business logic and rules of an organization and translating them into executable code. The software then uses this code to automate decision-making processes such as policy pricing, underwriting, and claims management.

The Importance of Rules Engines

Many leading insurers use business rules engines to automate decision-making processes related to underwriting and pricing. Business rules related to risk assessment and pricing enable insurance companies to make accurate and consistent pricing decisions quickly and efficiently. As a result, they are able to identify and mitigate risk, reducing the likelihood of claims.

What’s more, many global insurance carriers that provide a range of insurance products, including property, casualty, and life insurance rely on business rules engines to automate claims management. Rules engines process claims instantly, reducing the time it takes to settle claims. Also, these software solutions can be configured to identify fraudulent claims.

Why are Business Rules Engines the Preferred Option?

Business rules engines are better than other software solutions because they are built to automate specific business processes. In other words, they are flexible and customizable, meaning they can be tailored to meet the needs of various businesses across different industries. They are also scalable, meaning they can manage large volumes of data and processes, which is important for insurance carriers.

Other software solutions, such as enterprise resource planning (ERP) systems or customer relationship management (CRM) software, are designed to manage multiple business functions, including product management. While these solutions can be useful, they are not always designed to meet the specific needs of an insurance provider.

Business rules engines are flexible and customizable, which allows them to be tailored to meet the needs of different organizations. Providers can adjust the rules to suit their specific requirements, leading to more efficient insurance product management. Customization allows insurers to adapt to changing market conditions, comply with regulatory changes, and optimize their product offerings.

Benefits of Using Business Rules Engines for the Insurance Space

Business rules engines are flexible and customizable, meaning they can be configured to meet the specific business goals and targets of various insurers.

This means that organizations can adjust the rules instantly without relying on the support of the IT department in response to changing market conditions.

Since rules engines are meant to be user-friendly, subject matter experts that lack technical skills are able to make comprehensive changes to complex insurance products without waiting several weeks or even months for the IT team to make the changes.

Also, importantly, business rules engines reduce the likelihood of human errors, leading to more accurate and consistent decisions.


Insurance companies can connect their systems to rules engines in order to optimize mission-critical processes. As a result, insurers can upgrade their complex legacy systems without making large investments and can come up with attractive insurance policies quickly and efficiently while streamlining their existing business processes.

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